Proxet Styleguide:

Logo & Colors

Last update: 3 Jul, 2023

Proxet Logo

The horizontal version of the logo is the primary and preferred version for most cases. If we need a small logo, a logo for avatar in social media, or other cases when the logo should be square - please use Proxet Symbol.

Version for black backgrounds

Note: the black background is not included in the downloadable file.

Version for gradient / dark backgrounds

Note: brand gradient background is not included in the downloadable file.

One-color version

The one-color logo should only be used where it is impossible to use a color version - document printing, silk-screen printing, embossing, etc.

Proxet Logomark

Short-hand identifier for Proxet. The small version of the Proxet logo is reserved for use at extremely small sizes such as fav icons or avatars for social media.

On gradient (white) version

Note: brand gradient background is not included in the downloadable file.

One-color (black) version

The one-color logo should only be used where it is impossible to use a color version - document printing, silk-screen printing, embossing, etc.

Logo usage

Clear zone: The logo requires a protected buffer of 1× its height. No other elements — text, graphics, imagery, or decorative shapes — may enter this zone.

Full logo can be placed in the center, top left, or bottom corner. In the right corner, only the logo mark can be placed. The gap between the edge of the frame and the logo should be equal to 1X (logo height).

Using with other logotypes

Incorrect logo usage

Inconsistent logo and Proxet symbol usage hinder our brand value and recognition. Any form of distortion or alteration to the Proxet logo goes against our efforts to maintain consistency. The following examples demonstrate what should be avoided.

Do not change the colors of the symbol or wordmark.

Do not use the wordmark on its own without the symbol.

Do not use on low contrast background colors.

Do not outline logotype.

Do not use the white logo version on unspecified colors.

Do not add unnecessary filters or effects.

Do not use the logo over complex backgrounds.

Do not change the distance between the symbol and the wordmark.

Don't add any strokes.

Color Usage

The new Proxet brand identity offers a minimalistic color palette, with the dominant use of white background (70%), black (text, buttons - 25%), and brand gradient (5%).

Сore website palette uses more than 20 tones. But you don't need all of these colors in real use. Below you will find the main colors that are used most frequently.

Cosmic Plum

Main brand color. Links, highlights, interactive elements etc.

HEX CODE

pantone

Crimson Pulse

Start color of our brand gradient.

HEX CODE

pantone

Space Lavender

End color of our brand gradient.

HEX CODE

pantone

Text Primary

Headers, buttons and other high contrast elements.

HEX CODE

pantone

Text Secondary

Regular text paragraphs.

HEX CODE

pantone

Text Tertiary

Labels and subtitles.

HEX CODE

pantone

Aluminium Gray

Borders/outlines, disabled items, subtle decorations.

HEX CODE

pantone

Brand Gradient

Proxet brand gradient, which we use on the logo, should be used only for headers or highlighted text, such as website top sections or presentation intro slides.
Note: This gradient should not be used everywhere; otherwise, the design will lose its restraint and minimalism.

HEX CODE

Colors for physycal assets

Use the provided Pantone color code for physical assets, or ask our designers if you need a different color for specific needs.