Proxet Styleguide:

Colors & Fonts

Last update: 20 Apr, 2026

Brand Colors

Proxet brand identity offers a minimalistic color palette, with the dominant use of white or gray backgrounds (70%), black (text, buttons - 25%), and brand colors (5%).

Cosmic Plum

Main brand color. Links, highlights, interactive elements etc.

HEX CODE

pantone

Crimson Pulse

Start color of our brand gradient.

HEX CODE

pantone

Space Lavender

End color of our brand gradient.

HEX CODE

pantone

Text Primary

Headers, buttons and other high contrast elements.

HEX CODE

Text Secondary

Regular text paragraphs.

HEX CODE

pantone

Text Tertiary

Labels and subtitles.

HEX CODE

pantone

Aluminium Gray

Borders/outlines, disabled items, subtle decorations.

HEX CODE

pantone

Brand Gradient

Proxet brand gradient, which we use on the logo, could be used only for headers or highlighted text/font, such as website top sections, presentation intro slides, big numbers etc.
Note: This gradient should not be used everywhere; otherwise, the design will lose its restraint and minimalism.

HEX CODE

Colors for physycal assets

Use the provided Pantone color code for physical assets, or ask our designers if you need a different color for specific needs.

Primary Font

Our primary typeface is Zalando Sans. We are using it for titles and body text. This font is from the Google Fonts collection, so it's free to use, and this font is available across Google Docs, Slides, etc.

For titles, we should use the Semi Expanded variation of this font or font-width: 105 where possible to set the variable font value.

Alternative Fonts

Our primary font does not support cyrillic alphabet, so if you want to use the cyrillic alphabet, use another Google Font - Manrope.

If the environment does not support any custom fonts, use Arial.

How to use these fonts?

To use these fonts in Google services, you just need to add them through font selection. You don't have to download and install anything on your computer. Also, these fonts will be saved in your account, and next time you will not have to add them.

Step 1

Open any Google Doc or Slide and go to font selection dropdown.

Step 2

Search for Zalando Sans and select Zalando Sans and Zalando Sans Semiexpanded. Then press Done.

Typography Rules

Titles

Should be minimum 400 for largest titles, and 450 for small ones (below 18px).

Do not use UPPERCASE for the titles. Uppercase can be used as a small subtitle, but not as main herading.

Uppercase can be used as a small subtitle, but not as main heading.